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Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »
A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »
From a company that recently relied on consumer insights and criticism to successfully reinvent and improve their pizza, Dominos Pizza is now taking a Read More »
If Rick Santorum, candidate for the U.S. Republican presidential nomination, has brought anything to the forefront during his time in the spotlight, it is Read More »
While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady Read More »
The Internet has given more people more access to information than ever before—a fact that concerns governments around the world. European nations are censoring Read More »
Do your customers love your brand so much that they’re willing to invest in it? Back in 2009, that’s exactly what Michael Migliozzi II Read More »
Letter from Netflix CEO shows how important clear communication is for customers
According to the recent “Edelman 2011 Trust Barometer” transparency is at the top of the most important factors leading to trust in businesses. Being open Read More »
Today’s prevailing economic model, in which companies sell highly standardized goods to the mass market, has been undeniably successful. Multiple steps in the production Read More »
Anna Hazare, widely known as the last Gandhian, who forced the federal government to agree to introduce stringent anti-graft legislation, has become a rallying Read More »