Trend: Sustainability
A True Story of Real Brand Engagement
Nike and Mandalah in Rio de Janeiro
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro

About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

5 Key Ideas from the ISPIM Conference
ISPIM Innovation Conference
Innovation experts debate the industry's most important issues

Last week, Mandalah Brazil’s Tom Moore attended the annual ISPIM (International Society for Professional Innovation Management) conference in Barcelona, Spain. The event brought together Read More »

Mandalah NYC CEO to Speak at World Future Trends Summit
Mandalah's Florian Peter to speak at World Future Trends Summit
Florian Peter invited to present "Conscious Innovation"

While many of our readers currently have their mind on summer vacations, we’re already planning for the fall: Mandalah NYC’s CEO, Florian Peter, has Read More »

Mandalah Founder One of Fast Company’s 100 Most Creative
Lourenco Bustani Fast Company's 100 Most Creative People in Business
Bustani and the Mandalah team recognized for work with international brands

We’re very proud and excited to announce that one of Mandalah’s founders, Lourenço Bustani, was just named as one of Fast Company’s 100 Most Read More »

Consumers and Their Consciences: Shop Your Values Week
shop your values week advertisement pavement ad
With the end of Shop Your Values week, we look at a growing trend in consumer behavior

Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »

Trashy is the New Classy
glad_4
Artists are using their unique skills to take people's trash and make them into works of art.

The recent passing of Earth Day reminds everyone of how important recycling is. This year, however, unique and talented artists have brought a whole Read More »

“Made in USA” Could It Be?
USA
A new Personal Care, Health and Beauty Park developed in New Albany, OH develops a concept to help the U.S. compete with Asia

For those of you who are waiting to read “Made in USA” labels on everything you buy, keep a look out because some new Read More »

Charging the Electric Car Market
Charging Station Wide
With massive financial loses in the electric car industry, there may still be hope for their future

March has brought beautiful spring weather to most of the United States, but electric car manufacturers have only gotten bad news. GM announced it was Read More »

To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady Read More »

Stewards of the Environment Embedded in the Community
reiFeatured
REI's relationship with the local community can serve as a role model for other companies

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words Read More »