Trend: Storytelling
A True Story of Real Brand Engagement
Nike and Mandalah in Rio de Janeiro
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro

About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Telling Stories in the Retail Space
timberland_2
How "Transactional Storytelling" can provide meaningful moments and increased engagement for consumers.

In an era of the rapid exchange of information and fast changing needs, most industries are rapidly evolving to provide functional services that mirror Read More »

Five Rules for Companies Navigating the Pinsanity
Pinterest
Understanding and appreciating your audience is key to encouraging fans to share your content

Since Google Double Click’s announcement that Pinterest was the fastest website in history to reach the 10 million viewers a month threshold, businesses have Read More »

Is “Open Journalism” the Future of News?
Open Journalism
With newspapers struggling to stay relevant in the digital age, UK's The Guardian proposes a more open style of reporting

On Leap Day last week, UK’s The Guardian, one of the nation’s largest newspapers, announced their new Open Journalism initiative with a rather intense, Read More »

Nostalgia: Turning from the Present to Look to the Past
The Artist
Old concepts masked as new ideas are becoming more and more common, showing the general fear and unrest of contemporary life

If there was one theme during the Oscars this past weekend, it was “What’s old is new again.” (And we’re not just referring to Read More »

To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady Read More »

American Manufacturing Dominates the Super Bowl Airwaves
GE Super Bowl Ad still 2012 1
With several Super Bowl commercials heavily featuring images and dialogue based on manufacturing, the American cultural moment is more caught-up in nationalism and job-creation than ever before.

The 2011 Super Bowl was the most-watched program in American television history, and 2012′s is primed to break the record with legal streaming to Read More »

How Facebook Wants You to Write “Your Story”
Facebook Timeline
With the introduction of Facebook timeline, a new emphasis is being placed on writing “your story,” from beginning to end

Facebook is rolling out another mandatory design change in the coming weeks in the form of Timeline. This will dramatically change the presentation of Read More »

Insights from India: Going Viral in a Multilingual Society
Kolaveri Di Billboard
A leaked music video has introduced India to the power of viral marketing

(Ed. Note: While “Sh*t People Say” is currently everywhere in the US, our scout in India, Kaustav SenGupta, has clued us in to another Read More »

Disappearing Logos and the Future of Branding
Fluevog QR Logo
Luxury brands' use of QR codes calls into question the meaning of logos in a digital world

Few industries are as attuned to evolving consumer trends as fashion. Millions of dollars are spent every year in order to promote brands and Read More »