Trend: Sensperience
A True Story of Real Brand Engagement
Nike and Mandalah in Rio de Janeiro
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro

About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Telling Stories in the Retail Space
timberland_2
How "Transactional Storytelling" can provide meaningful moments and increased engagement for consumers.

In an era of the rapid exchange of information and fast changing needs, most industries are rapidly evolving to provide functional services that mirror Read More »

Stewards of the Environment Embedded in the Community
reiFeatured
REI's relationship with the local community can serve as a role model for other companies

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words Read More »

Battle To Save Brazilian Graffiti Mural
Kelburn Castle Os Gemeos
Worldwide campaign to protect unique street art in Scotland, UK

A large mural on the walls of Kelburn Castle, Scotland, created by Brazilian graffiti artists Os Gêmeos, is being threatened with removal. Os Gêmeos completed Read More »

Aromamora Scented Photo Box Remembers Pre-Quake Japan
aromamora-uchiwamora-photo-book-scented-tohoku-fan-japan-featured
Charity project showcases regional memories with creative approach to photography
Charity project showcases regional memories with creative approach to photography

Genuine Marcel Proust fans will certainly be aware how memory is intertwined with sensory experiences. A new charity project in aid of relief efforts Read More »

Reaffirming Mexican Identity in an Age of Globalization
Mescal Bar Mexico
Renewed interest in mescal demonstrates the desire to celebrate and distinguish Mexican culture

Whatever its merits and drawbacks, globalization has undeniably increased the uniformity between what were once distinct cultures. However, some societies are now starting to Read More »

Heroine Make-Up Bus Tours Youth Fashion Hot Spots
Kiss Me Heroine Makeup
Touring buses position Japanese cosmetics brands as luxurious lifestyles

A tryvertising campaign involving a “Princess” bus that allows customers to use makeup merchandise and samples while enjoying the scenery of Tokyo’s hottest fashion spots.

Dekalb Market Highlights Development in Downtown Brooklyn
Dekalb market Brooklyn
The new shipping container market raises questions about urban identity and shared spaces
The new shipping container market raises questions about urban identity and shared spaces

This past weekend, we visited Dekalb Market, the first shipping container market in the US, and even we were impressed by its concentrated trendiness. Read More »

Printing on Demand Competes with Digital
Espresso Book Machine_OnDemand_Print
The EBM will print, bind and trim a book in a little more time than it takes to get an espresso
The EBM will print, bind and trim a book in a little more time than it takes to get an espresso

We noticed this unusual machine in the McNally Jackson bookstore around the corner from our office. It’s a newly arrived Espresso Book Machine, which can print, bind Read More »

Five Favorites from CES 2011
CES 2011 Center Hall
Connected gadgets, haptic technology, and other goodies from the Consumer Electronics Show
Connected gadgets, haptic technology, and other goodies from the Consumer Electronics Show

The buzz may have died down, but we’re still excited about all the new gadgets we saw on our recent visit to CES 2011 Read More »