Trend: New Tribes
Crossing the “God Gulf”
Respect Symbols
Despite political rhetoric saying the opposite, the War on Religion might be turning into mutual respect on both sides

If Rick Santorum, candidate for the U.S. Republican presidential nomination, has brought anything to the forefront during his time in the spotlight, it is Read More »

Five Rules for Companies Navigating the Pinsanity
Understanding and appreciating your audience is key to encouraging fans to share your content

Since Google Double Click’s announcement that Pinterest was the fastest website in history to reach the 10 million viewers a month threshold, businesses have Read More »

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there Read More »

The Role of Co-Creation in Popular Culture
Star Wars Uncut
Fans use their own creative talent to remake the classics

Recent 3D remakes of legendary movies like the Lion King and Star Wars (coming soon to a theater near you) indicate consumers’ interest in Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step Read More »

my MUJI Community Site Spreads Minimalist Brand Love
The famously no-frills functionalist brand opens up a new online community inside its e-commerce operations

Muji has had online shopping for some time now but little in the way of a prominent social media presence. Rather than suddenly stepping Read More »

Mexican Drug Dealers Influence Pop Culture
Narco Trends Mexico
Mexicans have a love-hate relationship with "narco"
Mexicans have a love-hate relationship with "narco"

Recently we’ve seen a growing interest and admiration for the “Drug Dealer/Narco” lifestyle in Mexico, exemplified by flashy architecture and gold and diamond accessories. Read More »