Trend: New Normal
Reverse Innovation on the Rise
Brands test different strategies to maintain and grow market share in a struggling economy

More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle Read More »

An Education: Changing the Way We Learn
The bleeding edge of continuous education.

Our educational lifecycle is changing, for the better. Once upon a time, education was a very terminal thing. School was a fact of life. Read More »

Crossing the “God Gulf”
Respect Symbols
Despite political rhetoric saying the opposite, the War on Religion might be turning into mutual respect on both sides

If Rick Santorum, candidate for the U.S. Republican presidential nomination, has brought anything to the forefront during his time in the spotlight, it is Read More »

All the Single Ladies (and Gentlemen)
Despite global economic struggles, more people are choosing to live alone, creating an entirely new social structure

Of all the trends we keep an eye on, this one hits closest to home: more and more people are choosing to live alone Read More »

Cutting the Cable: No Going Back
Cutting the Cable Part 3
Substantial savings and access to great content: the streaming experiment is a success

While our digital streaming experiment has gone well over the past month (see Part 1 and Part 2), we’ve held off cutting the cable—or, Read More »

Crowdfunding: Not Just for New Entrants
Double Fine Kickstarter
Double Fine Adventure's Kickstarter success shows the power of crowd-sourcing, & shift away from traditional business models

The average project on Kickstarter—a crowdsourcing site where donors can support new business or arts projects—usually sets out to raise less than $10,000. But Read More »

Corporations and Customers Unite to Help the Unemployed
Starbucks Jobs Bracelet
Cause marketing campaigns have seen renewed interest in the ongoing global slowdown

The lingering unemployment and economic crises are flaring all over the world. While governments continue debating strategies and solutions, private corporations are taking it Read More »

Cutting the Cable: Active Versus Passive Viewing
Cutting the Cable Static
The second part in our series on switching to streaming

Last week, my roommate and I made decision to cut our cable and rely on our newly purchased Roku for streamed content. Unfortunately, a Read More »

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there Read More »

Cutting the Cable: Experimenting with Switching to Streaming
Cable Cutting CScout
A personal account of the decision-making process

It’s no secret that American consumers have been dropping their cable subscriptions—pay TV providers suffered their worst decline ever in Q2 2011—in favor of Read More »