Trend: Mega-Wellness
Food bans: The solution to a healthier society?
Soda ban
Governments, companies, and individuals struggle to confront the obesity crisis

New York City Mayor Michael Bloomberg has stirred up more controversy with a recent proposal banning sodas over 16 ounces. The reasoning behind the Read More »

So Bad, It’s Good: Repositioning Treats
healthy chocolate
Brands struggle to meet consumer’s desires for healthy and indulgent

The continued obesity crisis in the US perfectly illustrates consumers’ desires to have their cake and eat it too—literally. Americans are increasingly aware of Read More »

Gaming for a Better Life and Environment
FuelBand
New devices challenge users to improve their daily lives

The growing popularity of phones, tablets, and new technologies are developing an increasing trend in a gaming mentality amongst many consumers. But who says Read More »

Panasonic’s Female-Only Consumer Trial House
Lacine-Top
Panasonic designs the ultimate consumer trial house in Tokyo to exhibit the latest health and beauty products

Earlier this year, the ultimate female consumer trial space opened up in Tokyo: a whole house designed solely for ladies ages 20 to 35 Read More »

Robotic Guide Dog Leads The Way
Robotic-Guide-Dog-1
Japanese technology company have developed a robotic guide dog that can even climb stairs.

Japanese technology manufacturer NSK have come up with a new concept aimed at helping the blind, a robotic guide dog. On display at this Read More »

Aging Populations and the Need for New Technology
au-kddi-kyocera-mi-look-senior-elderly-buzzer-phone-featured
Japanese consumers turn to digital devices to help keep seniors safe
Japanese consumers turn to digital devices to help keep seniors safe

Japanese cellphones and mobile devices for seniors are nothing new; in fact it’s a key market among a population that is rapidly aging. Major Read More »

Panasonic Digital Mirror For Patient Training and Rehab
Panasonic Digital Mirror
Better levels of interaction and feedback in new technology that goes beyond being a mere "tool"

Panasonic has developed an interactive rehabilitation device to help patients train by themselves. The Digital Mirror has been showcased at expos in both September Read More »

Panasonic Robotics Develops Machines For Aging Society
Panasonic Hair Wash Robot
Panasonic's "Age-Free" department offers robotic solutions and aid to a growing aging society.

Panasonic has created the Robotic Bed by combining the concept of a wheelchair and care bed, for the grey market as well as the Read More »

Chanel Lipsticks Sampled on Digital Navigator
rouge_coco_shine_digital_navigator
Cosmetic brands connect with consumers through digital tryvertising and online campaigns.

Chanel Japan recently held an event at its store in premium central Tokyo department store Omotesando Hills to promote their new lipstick Rouge Coco Read More »

mPedigree Ensures the Authenticity of Medications via SMS
mPedigree checks drugs' authenticity through SMS
The economic impact and safety concerns over counterfeit drugs are being addressed by an advocacy group from Ghana
The economic impact and safety concerns over counterfeit drugs are being addressed by an advocacy group from Ghana

While pharmaceutical companies lose upwards of $200 million each day to pharmaceutical counterfeiting, it’s estimated that the trade is responsible for the deaths of Read More »