Trend: Japan
Uncovering the Real Cool Japan — Part 5
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Final part in our series on how Japan can sharpen its communications and regain relevance in the West

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established Read More »

Uncovering the Real Cool Japan – Part 4
DrMori1
How can Japan's innovation become synonymous with Cool Japan? We explore the relevance of technology in Part 4 of our series

Over the weeks since posting the first in this series, we have had chance to speak and gauge reactions from a number of different Read More »