Trend: Experiential Retail
How to Compete with Online Retailers
Warehouses Online Shipping
Brick-and-mortar stores adapt to the evolving marketplace

Stop us if you’ve heard this story before: thanks to new technology, a new company starts selling goods remotely and delivers them right to Read More »

Bringing Back “Video Night” to Brooklyn
VideoFreeBrooklyn IndieGoGo
Video Free Brooklyn - The Return! DVD rental store shows appeal of physical media

Since being bought by New York film critic Aaron Hillis and his wife, Jennifer Loeber, Video Free Brooklyn, a small DVD rental store in Brooklyn’s Cobble Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step Read More »

Panasonic’s Female-Only Consumer Trial House
Panasonic designs the ultimate consumer trial house in Tokyo to exhibit the latest health and beauty products

Earlier this year, the ultimate female consumer trial space opened up in Tokyo: a whole house designed solely for ladies ages 20 to 35 Read More »

Pop-Up Shops in NYC’s Dirt Lots
Pop Up Tent NYC
A vacant space in SoHo is transformed into a unique retail opportunity

While walking around SoHo this afternoon, we noted that a someone had pitched a tent on what is usually a vacant dirt lot. A Read More »

Nissin Cup Noodle Museum Opens
A major new designer showroom space in Yokohama lets you get interactive with instant noodles in a very fun way

It looks more like MoMA than a museum dedicated to a perennial fast food. But Nissin’s Cupnoodles [sic] Museum, set to open in Yokohama’s Read More »

Using Robots to Sell Luxury
A temporary exhibition in a high-end jewelry store uses technology to enhance luxury
A temporary exhibition in a high-end jewelry store uses technology to enhance luxury

Robots tend to be the domain of tech geeks or sci-fi fans, but it seems that they can be luxury showroom models too. That’s Read More »

Increase Customer Satisfaction with Serendipity
Shipping by Mail and Surprises
Pleasant surprises in the mail appeal to a digital generation
Pleasant surprises in the mail appeal to a digital generation

We often order products on behalf of our clients, so we’re used to dealing with excess packaging material. We were not, however, expecting to Read More »

New Balance Opens Experiential Flagship Store in New York
New Balance New York Flagship Track
New Balance combines experience, heritage, an iPhone app and a gold baton to launch their New York flagship store

Experience is a central element at New Balance’s first retail flagship on New York’s 5th Avenue. The store features a miniature track and treadmill Read More »

Heroine Make-Up Bus Tours Youth Fashion Hot Spots
Kiss Me Heroine Makeup
Touring buses position Japanese cosmetics brands as luxurious lifestyles

A tryvertising campaign involving a “Princess” bus that allows customers to use makeup merchandise and samples while enjoying the scenery of Tokyo’s hottest fashion spots.