Trend: Eco-Everything
Consumers and Their Consciences: Shop Your Values Week
shop your values week advertisement pavement ad
With the end of Shop Your Values week, we look at a growing trend in consumer behavior

Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »

“Made in USA” Could It Be?
A new Personal Care, Health and Beauty Park developed in New Albany, OH develops a concept to help the U.S. compete with Asia

For those of you who are waiting to read “Made in USA” labels on everything you buy, keep a look out because some new Read More »

Charging the Electric Car Market
Charging Station Wide
With massive financial loses in the electric car industry, there may still be hope for their future

March has brought beautiful spring weather to most of the United States, but electric car manufacturers have only gotten bad news. GM announced it was Read More »

To Promote Sustainability, Brands Must Commit
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady Read More »

Panasonic’s Female-Only Consumer Trial House
Panasonic designs the ultimate consumer trial house in Tokyo to exhibit the latest health and beauty products

Earlier this year, the ultimate female consumer trial space opened up in Tokyo: a whole house designed solely for ladies ages 20 to 35 Read More »

Japan’s Top 20 Hit Products of 2011
Dentsu Inc. Japan’s largest advertising and branding agency have released their “2011 Hit Products in Japan” report.

Dentsu Inc., Japan’s largest advertising and branding agency released its “2011 Hit Products in Japan” report this week. The report from the company has Read More »

Mitsubishi Junior Design Award 2011
The very best of young Japanese designers submit their works to an undergraduate design award.

The 2011 Mitsubishi Chemical Junior Design Award winners were announced earlier this month, and feature some of the most promising and cutting edge ideas Read More »

Promoting, Not Preaching, Sustainability with Games
Nissan's Planet Zero educates while establishing the brand as environmentally conscious

While most cars are still associated with pollution, Nissan is promoting its zero emission image through a new PR educational website called The Planet Read More »

Toyota’s New Contactless EV Charging Station
Toyota employee demonstrates the new G-Station contactless charging system
Toyota announces new smart grid, contact less, electric vehicle charging stations for users to remotely charge their cars
Toyota announces new smart grid, contact less, electric vehicle charging stations for users to remotely charge their cars

Toyota recently announced its new G-Station electric vehicle charging systems that will launch in July this year in Japan. The system uses RFID technology Read More »

Suzuki Electric Bike Is Pedal-Free
electric bike without pedals using innovative battery technology
New EV prototype works on principles of electric bicycles, only without the pedaling

It looks like a regular moped but the e-Let’s from Suzuki is actually a prototype motor-assisted bicycle with no engine. However, of course, there Read More »