Trend: CelebReality
The Role of Co-Creation in Popular Culture
Star Wars Uncut
Fans use their own creative talent to remake the classics

Recent 3D remakes of legendary movies like the Lion King and Star Wars (coming soon to a theater near you) indicate consumers’ interest in Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step Read More »

Five Favorites from CES 2011
CES 2011 Center Hall
Connected gadgets, haptic technology, and other goodies from the Consumer Electronics Show
Connected gadgets, haptic technology, and other goodies from the Consumer Electronics Show

The buzz may have died down, but we’re still excited about all the new gadgets we saw on our recent visit to CES 2011 Read More »