Trend: Budget Buyers
Reverse Innovation on the Rise
Brands test different strategies to maintain and grow market share in a struggling economy

More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle Read More »

The Psychology Behind “Pay-What-You-Want”
PWYW-Its Up to You (Featured)
New study finds pay-want-you-want pricing model works on the basis of "feeling good about ourselves."

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »

Cutting the Cable: No Going Back
Cutting the Cable Part 3
Substantial savings and access to great content: the streaming experiment is a success

While our digital streaming experiment has gone well over the past month (see Part 1 and Part 2), we’ve held off cutting the cable—or, Read More »

Cutting the Cable: Active Versus Passive Viewing
Cutting the Cable Static
The second part in our series on switching to streaming

Last week, my roommate and I made decision to cut our cable and rely on our newly purchased Roku for streamed content. Unfortunately, a Read More »

Cutting the Cable: Experimenting with Switching to Streaming
Cable Cutting CScout
A personal account of the decision-making process

It’s no secret that American consumers have been dropping their cable subscriptions—pay TV providers suffered their worst decline ever in Q2 2011—in favor of Read More »

Mobile Shopping Reinvents Holiday Shopping
Mobile Shopping
New apps and mobile sites are making gift giving cheaper and more efficient

For last-minute shoppers this holiday season, smartphones were the first item on their wish list thanks to time- and money-saving apps. The National Retail Read More »

Luxury Pet Purchases Reflect Changes in the “Family”
Pampered Pets
People are increasingly treating dogs like family

A recent video on “bark” mitzvahs—in which owners throw their canine a party for the second birthday—has attracted the attention (and scorn) of viewers Read More »