Trend: Brand Aides
Food bans: The solution to a healthier society?
Soda ban
Governments, companies, and individuals struggle to confront the obesity crisis

New York City Mayor Michael Bloomberg has stirred up more controversy with a recent proposal banning sodas over 16 ounces. The reasoning behind the Read More »

Consumers and Their Consciences: Shop Your Values Week
shop your values week advertisement pavement ad
With the end of Shop Your Values week, we look at a growing trend in consumer behavior

Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »

The Psychology Behind “Pay-What-You-Want”
PWYW-Its Up to You (Featured)
New study finds pay-want-you-want pricing model works on the basis of "feeling good about ourselves."

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »

“Made in USA” Could It Be?
A new Personal Care, Health and Beauty Park developed in New Albany, OH develops a concept to help the U.S. compete with Asia

For those of you who are waiting to read “Made in USA” labels on everything you buy, keep a look out because some new Read More »

Corporations and Customers Unite to Help the Unemployed
Starbucks Jobs Bracelet
Cause marketing campaigns have seen renewed interest in the ongoing global slowdown

The lingering unemployment and economic crises are flaring all over the world. While governments continue debating strategies and solutions, private corporations are taking it Read More »

Stewards of the Environment Embedded in the Community
REI's relationship with the local community can serve as a role model for other companies

When you think of a national chain with 122 retail stores and $1.66 billion in sales, you probably don’t associate it with the words Read More »

Uncovering The Real “Cool Japan” – Part One
A five-part series that explores just what it is that makes the country so unique

When crusty bureaucrats intervene with campaigns that are aimed at highlighting the cool side of a country to encourage tourism, it’s rarely a pretty Read More »

Festival of Ideas Promotes Brazilian Social Innovation
New initiative to stimulate innovation in social development projects launched in São Paulo

Our strategic partner, Mandalah São Paulo just celebrated the successful conclusion of The Festival de Ideias (Festival of Ideas), an event organized in partnership with Read More »

Indian Entrepreneur Does Well by Doing Good
Indian Entrepreneurs
Mirakle Couriers provides economic opportunities for the hearing-disabled

The new generation of young entrepreneurs in India are creating new directions for business opportunities as well as social responsibility. Dhruv Lakra, an MBA Read More »

Tide Gets Taken to the Cleaners
Tide Dry Cleaners
P&G shows that it pays to look beyond New York or San Francisco for innovation

Living in New York, it’s easy to get caught up in the constant stream of trendy boutiques and local shops. However, a relatively new Read More »