Trend: Authenticity
A True Story of Real Brand Engagement
Nike and Mandalah in Rio de Janeiro
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro

About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Think Local, Drink Global: Beer Brands Go Native
Heineken Local vs. Global
Brewers show how even international companies can capitalize on the "buy local" trend

Consumers’ desire to bolster their local economy, as well as concern about environmental impact, have led to a resurgence in “buying local.”  Unfortunately for Read More »

The Internet Paradox: Loneliness and You
adidas in the rabbit hole art communication barriers
How people are trying to bridge the loneliness gap

In one of the great ironies of life, the advent of the Internet, with all its social connectivity and instant gratification, also brought with Read More »

The Psychology Behind “Pay-What-You-Want”
PWYW-Its Up to You (Featured)
New study finds pay-want-you-want pricing model works on the basis of "feeling good about ourselves."

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »

Dominos says No, while the People want Yes!
dominos_4
Dominos' recent "No" campaign goes against current consumer trends and may backfire on its previously successful campaigns.

From a company that recently relied on consumer insights and criticism to successfully reinvent and improve their pizza, Dominos Pizza is now taking a Read More »

“Made in USA” Could It Be?
USA
A new Personal Care, Health and Beauty Park developed in New Albany, OH develops a concept to help the U.S. compete with Asia

For those of you who are waiting to read “Made in USA” labels on everything you buy, keep a look out because some new Read More »

Charging the Electric Car Market
Charging Station Wide
With massive financial loses in the electric car industry, there may still be hope for their future

March has brought beautiful spring weather to most of the United States, but electric car manufacturers have only gotten bad news. GM announced it was Read More »

Five Rules for Companies Navigating the Pinsanity
Pinterest
Understanding and appreciating your audience is key to encouraging fans to share your content

Since Google Double Click’s announcement that Pinterest was the fastest website in history to reach the 10 million viewers a month threshold, businesses have Read More »

Is “Open Journalism” the Future of News?
Open Journalism
With newspapers struggling to stay relevant in the digital age, UK's The Guardian proposes a more open style of reporting

On Leap Day last week, UK’s The Guardian, one of the nation’s largest newspapers, announced their new Open Journalism initiative with a rather intense, Read More »

Nostalgia: Turning from the Present to Look to the Past
The Artist
Old concepts masked as new ideas are becoming more and more common, showing the general fear and unrest of contemporary life

If there was one theme during the Oscars this past weekend, it was “What’s old is new again.” (And we’re not just referring to Read More »