Nike and Mandalah in Rio de Janeiro
A True Story of Real Brand Engagement
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro
5 Key Ideas from the ISPIM Conference
ISPIM Innovation Conference
Innovation experts debate the industry's most important issues

Last week, Mandalah Brazil’s Tom Moore attended the annual ISPIM (International Society for Professional Innovation Management) conference in Barcelona, Spain. The event brought together Read More »

Mandalah NYC CEO to Speak at World Future Trends Summit
Mandalah's Florian Peter to speak at World Future Trends Summit
Florian Peter invited to present "Conscious Innovation"

While many of our readers currently have their mind on summer vacations, we’re already planning for the fall: Mandalah NYC’s CEO, Florian Peter, has Read More »

Video Games and Co-Creation: Making Something out of Something
endless space cocreation user involvement has led to some great ideas
How video games are taking advantage of new forms of co-creation.

Video games, long a stilted, mostly one-way conversation between developers and users, have begun harnessing the power of social media to influence and improve Read More »

Food bans: The solution to a healthier society?
Soda ban
Governments, companies, and individuals struggle to confront the obesity crisis

New York City Mayor Michael Bloomberg has stirred up more controversy with a recent proposal banning sodas over 16 ounces. The reasoning behind the Read More »

Three Innovations That Are Already Changing Your “Today”
Future of Innovation
Why wait for tomorrow? A look at the companies that are inventing the future now

While we love some of the ideas from the New York Times’ 32 Innovations That Will Change Your Tomorrow (hangover cures! Roller coasters with Read More »

The Internet Paradox: Loneliness and You
adidas in the rabbit hole art communication barriers
How people are trying to bridge the loneliness gap

In one of the great ironies of life, the advent of the Internet, with all its social connectivity and instant gratification, also brought with Read More »

Mandalah Founder One of Fast Company’s 100 Most Creative
Lourenco Bustani Fast Company's 100 Most Creative People in Business
Bustani and the Mandalah team recognized for work with international brands

We’re very proud and excited to announce that one of Mandalah’s founders, Lourenço Bustani, was just named as one of Fast Company’s 100 Most Read More »

Consumers and Their Consciences: Shop Your Values Week
shop your values week advertisement pavement ad
With the end of Shop Your Values week, we look at a growing trend in consumer behavior

Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »

Telling Stories in the Retail Space
timberland_2
How "Transactional Storytelling" can provide meaningful moments and increased engagement for consumers.

In an era of the rapid exchange of information and fast changing needs, most industries are rapidly evolving to provide functional services that mirror Read More »

Trashy is the New Classy
glad_4
Artists are using their unique skills to take people's trash and make them into works of art.

The recent passing of Earth Day reminds everyone of how important recycling is. This year, however, unique and talented artists have brought a whole Read More »