Florian Peter’s collaboration Trend-based Innovation – Leveraging Trend Analysis and Foresight for Innovation Development has been featured in this year’s Focus Yearbook.  The FOCUS Jahrbuch is an annually released textbook dealing with media, communication and marketing topics, featuring articles by experts in the aforementioned fields. The topic of the 2012 book is Trend Forecasting and Future Studies, and is available in Germany since mid-April.

Here is a PDF of the article in its original German format.

The article covers the role of trend innovation as a source of information and direction in industry today, and the future it faces as technology and culture become ever more enmeshed. (Spoiler: Things are looking bright!)

How has trend innovation helped pave the way to success for your company?