Category: Retail
Reverse Innovation on the Rise
mass
Brands test different strategies to maintain and grow market share in a struggling economy

More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle Read More »

How to Compete with Online Retailers
Warehouses Online Shipping
Brick-and-mortar stores adapt to the evolving marketplace

Stop us if you’ve heard this story before: thanks to new technology, a new company starts selling goods remotely and delivers them right to Read More »

Three Innovations That Are Already Changing Your “Today”
Future of Innovation
Why wait for tomorrow? A look at the companies that are inventing the future now

While we love some of the ideas from the New York Times’ 32 Innovations That Will Change Your Tomorrow (hangover cures! Roller coasters with Read More »

Consumers and Their Consciences: Shop Your Values Week
shop your values week advertisement pavement ad
With the end of Shop Your Values week, we look at a growing trend in consumer behavior

Shop Your Values week, which wrapped up yesterday, has brought attention to the concept of conscious consumerism. The event, spearheaded by Ethikus, provided incentives Read More »

Telling Stories in the Retail Space
timberland_2
How "Transactional Storytelling" can provide meaningful moments and increased engagement for consumers.

In an era of the rapid exchange of information and fast changing needs, most industries are rapidly evolving to provide functional services that mirror Read More »

The Psychology Behind “Pay-What-You-Want”
PWYW-Its Up to You (Featured)
New study finds pay-want-you-want pricing model works on the basis of "feeling good about ourselves."

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »

“Made in USA” Could It Be?
USA
A new Personal Care, Health and Beauty Park developed in New Albany, OH develops a concept to help the U.S. compete with Asia

For those of you who are waiting to read “Made in USA” labels on everything you buy, keep a look out because some new Read More »

Five Rules for Companies Navigating the Pinsanity
Pinterest
Understanding and appreciating your audience is key to encouraging fans to share your content

Since Google Double Click’s announcement that Pinterest was the fastest website in history to reach the 10 million viewers a month threshold, businesses have Read More »

Nostalgia: Turning from the Present to Look to the Past
The Artist
Old concepts masked as new ideas are becoming more and more common, showing the general fear and unrest of contemporary life

If there was one theme during the Oscars this past weekend, it was “What’s old is new again.” (And we’re not just referring to Read More »

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there Read More »