About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Two recent campaigns have shown the perils—and promise—of marketing to women. BiC’s new “Pens For Her” with their “elegant design” and thinner barrel (theoretically Read More »

Last week, Google Africa launched its Gmail SMS service, which allows users to receive email directly to their phone. If you have a smartphone, Read More »

Consumers’ desire to bolster their local economy, as well as concern about environmental impact, have led to a resurgence in “buying local.”  Unfortunately for Read More »

You may be one of the millions of viewers who felt disgust on watching the video of bus monitor Karen Klein being harassed by teenagers Read More »

Last week, Mandalah Brazil’s Tom Moore attended the annual ISPIM (International Society for Professional Innovation Management) conference in Barcelona, Spain. The event brought together Read More »

While many of our readers currently have their mind on summer vacations, we’re already planning for the fall: Mandalah NYC’s CEO, Florian Peter, has Read More »

Video games, long a stilted, mostly one-way conversation between developers and users, have begun harnessing the power of social media to influence and improve Read More »

In one of the great ironies of life, the advent of the Internet, with all its social connectivity and instant gratification, also brought with Read More »

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »