Category: Health & Beauty
Heroine Make-Up Bus Tours Youth Fashion Hot Spots
Kiss Me Heroine Makeup
Touring buses position Japanese cosmetics brands as luxurious lifestyles

A tryvertising campaign involving a “Princess” bus that allows customers to use makeup merchandise and samples while enjoying the scenery of Tokyo’s hottest fashion spots.

Fujitsu Design Award 2011
Fujitsu Design Award 2011
Fujitsu Design Award 2011 winners and runners up aim to promote the pursuit of "human-centered" designs

The Fujitsu Design Award winners were recently announced and the winning designs were on show at the Wireless Japan expo in Tokyo. This year’s Read More »

Facebook App Turns Japanese Girls into Magazine Models
facebook-app-dokusha-model
A Japanese skincare brand's social media campaign makes personalized digital magazines featuring the users as models

A new Facebook app, the first of its kind at least in Japan, allows members of the social networking service to create a mini Read More »

Panasonic Robotics Develops Machines For Aging Society
Panasonic Hair Wash Robot
Panasonic's "Age-Free" department offers robotic solutions and aid to a growing aging society.

Panasonic has created the Robotic Bed by combining the concept of a wheelchair and care bed, for the grey market as well as the Read More »

Chanel Lipsticks Sampled on Digital Navigator
rouge_coco_shine_digital_navigator
Cosmetic brands connect with consumers through digital tryvertising and online campaigns.

Chanel Japan recently held an event at its store in premium central Tokyo department store Omotesando Hills to promote their new lipstick Rouge Coco Read More »

mPedigree Ensures the Authenticity of Medications via SMS
mPedigree checks drugs' authenticity through SMS
The economic impact and safety concerns over counterfeit drugs are being addressed by an advocacy group from Ghana
The economic impact and safety concerns over counterfeit drugs are being addressed by an advocacy group from Ghana

While pharmaceutical companies lose upwards of $200 million each day to pharmaceutical counterfeiting, it’s estimated that the trade is responsible for the deaths of Read More »

1ABOVE: Aerotonic Water for International Flyers
1Above Aerotonic Water for Flying
Nutrient-enriched 1Above Water keeps air travellers feeling on top of it all

“Fly Well. Discover More.” Looking forward to boarding another trans-pacific flight at Auckland airport, we came across this strategically-located stand of 1ABOVE water – Read More »

Digital Cosmetic Mirror is a Makeup Simulator
shiseido-digital-cosmetic-mirror-featured
Shiseido uses technology to create a sophisticated make-up simulator for a new way to experience and test new products

After nearly two years in retail testing, Shiseido has finally begun installing its realtime make-up simulator in department stores across the country. Dubbed the Read More »