Category: Entertainment
The Role of Co-Creation in Popular Culture
Star Wars Uncut
Fans use their own creative talent to remake the classics

Recent 3D remakes of legendary movies like the Lion King and Star Wars (coming soon to a theater near you) indicate consumers’ interest in Read More »

Insights from India: Going Viral in a Multilingual Society
Kolaveri Di Billboard
A leaked music video has introduced India to the power of viral marketing

(Ed. Note: While “Sh*t People Say” is currently everywhere in the US, our scout in India, Kaustav SenGupta, has clued us in to another Read More »

Uncovering the Real Cool Japan — Part 5
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Final part in our series on how Japan can sharpen its communications and regain relevance in the West

Over the last month in this series, we have attempted to offer up alternative strategies for rebranding Japan to the West. We have established Read More »

Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step Read More »

TV Makes Recommendations Based on Viewer Interest
NHK News
NHK brings new ways for browsing channels and TV content intuitively and automatically with user feedback and facial recognition

NHK Science & Technology Research Laboratories has developed a new kind of television technology and experience where a TV presents programs or information displays Read More »

Mitsubishi Junior Design Award 2011
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The very best of young Japanese designers submit their works to an undergraduate design award.

The 2011 Mitsubishi Chemical Junior Design Award winners were announced earlier this month, and feature some of the most promising and cutting edge ideas Read More »

New Frontiers in Music Video
new music frontiers 2
New technologies are reconstructing the notion of the music video

Emerging technologies are taking interactivity in music visualisation to new levels. Through mobile technology, HMTL5, movement tracking, Augmented Reality and other digital means, music video Read More »

Battle To Save Brazilian Graffiti Mural
Kelburn Castle Os Gemeos
Worldwide campaign to protect unique street art in Scotland, UK

A large mural on the walls of Kelburn Castle, Scotland, created by Brazilian graffiti artists Os Gêmeos, is being threatened with removal. Os Gêmeos completed Read More »

Aromamora Scented Photo Box Remembers Pre-Quake Japan
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Charity project showcases regional memories with creative approach to photography
Charity project showcases regional memories with creative approach to photography

Genuine Marcel Proust fans will certainly be aware how memory is intertwined with sensory experiences. A new charity project in aid of relief efforts Read More »

The Dangers of Importing Local Traditions
Tomatina Fail
Failure to adapt to local sensitivities dooms an Indian version of Spain's La Tomatina
Failure to adapt to local sensitivities dooms an Indian version of Spain's La Tomatina

To me, India is not one country but a “theme & ideology” under which many countries stay together. The demography, psychography, and even economy Read More »