Category: Business & Finance
A True Story of Real Brand Engagement
Nike and Mandalah in Rio de Janeiro
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro

About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Mandalah NY CEO to Speak at World Future Trends Summit
World Future Trends Summit
Conscious innovation a key theme at October conference

Summer may be gone, but we’re already thinking about heading back to the beach: Mandalah New York CEO Florian Peter will be speaking about Read More »

Reverse Innovation on the Rise
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Brands test different strategies to maintain and grow market share in a struggling economy

More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle Read More »

How to (Not) Market to Women
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Pens and football provide contrasting case studies in marketing by gender

Two recent campaigns have shown the perils—and promise—of marketing to women. BiC’s new “Pens For Her” with their “elegant design” and thinner barrel (theoretically Read More »

How to Compete with Online Retailers
Warehouses Online Shipping
Brick-and-mortar stores adapt to the evolving marketplace

Stop us if you’ve heard this story before: thanks to new technology, a new company starts selling goods remotely and delivers them right to Read More »

Think Local, Drink Global: Beer Brands Go Native
Heineken Local vs. Global
Brewers show how even international companies can capitalize on the "buy local" trend

Consumers’ desire to bolster their local economy, as well as concern about environmental impact, have led to a resurgence in “buying local.”  Unfortunately for Read More »

Bringing Back “Video Night” to Brooklyn
VideoFreeBrooklyn IndieGoGo
Video Free Brooklyn - The Return! DVD rental store shows appeal of physical media

Since being bought by New York film critic Aaron Hillis and his wife, Jennifer Loeber, Video Free Brooklyn, a small DVD rental store in Brooklyn’s Cobble Read More »

Be Kind to Each Other!
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Thanks to some business-savvy social entrepreneurs, the returns on doing good and supporting others are suddenly getting better and better.

You may be one of the millions of viewers who felt disgust on watching the video of bus monitor Karen Klein being harassed by teenagers Read More »

5 Key Ideas from the ISPIM Conference
ISPIM Innovation Conference
Innovation experts debate the industry's most important issues

Last week, Mandalah Brazil’s Tom Moore attended the annual ISPIM (International Society for Professional Innovation Management) conference in Barcelona, Spain. The event brought together Read More »

Video Games and Co-Creation: Making Something out of Something
endless space cocreation user involvement has led to some great ideas
How video games are taking advantage of new forms of co-creation.

Video games, long a stilted, mostly one-way conversation between developers and users, have begun harnessing the power of social media to influence and improve Read More »