About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Summer may be gone, but we’re already thinking about heading back to the beach: Mandalah New York CEO Florian Peter will be speaking about Read More »

More than 10 years ago, we learned from C.K. Prahalad that a fortune lies on the bottom on the pyramid: the world’s emerging middle Read More »

Two recent campaigns have shown the perils—and promise—of marketing to women. BiC’s new “Pens For Her” with their “elegant design” and thinner barrel (theoretically Read More »

Stop us if you’ve heard this story before: thanks to new technology, a new company starts selling goods remotely and delivers them right to Read More »

Consumers’ desire to bolster their local economy, as well as concern about environmental impact, have led to a resurgence in “buying local.”  Unfortunately for Read More »

Since being bought by New York film critic Aaron Hillis and his wife, Jennifer Loeber, Video Free Brooklyn, a small DVD rental store in Brooklyn’s Cobble Read More »

You may be one of the millions of viewers who felt disgust on watching the video of bus monitor Karen Klein being harassed by teenagers Read More »

Last week, Mandalah Brazil’s Tom Moore attended the annual ISPIM (International Society for Professional Innovation Management) conference in Barcelona, Spain. The event brought together Read More »

Video games, long a stilted, mostly one-way conversation between developers and users, have begun harnessing the power of social media to influence and improve Read More »