Author: Will Andrews
Nissin Cup Noodle Museum Opens
nissin-cup-noodle-museum-yokohama-featured
A major new designer showroom space in Yokohama lets you get interactive with instant noodles in a very fun way

It looks more like MoMA than a museum dedicated to a perennial fast food. But Nissin’s Cupnoodles [sic] Museum, set to open in Yokohama’s Read More »

Fashion Meets Function with Wipe T-Shirt
wipe-t-shirt-clean-phone-glasses-featured
An intuitive response to using your clothes to help keep your devices clean

We’re all guilty of it — the furtive wipe of your smartphone on a t-shirt. Needless to say a sweaty, dirty item of clothing Read More »

Aromamora Scented Photo Box Remembers Pre-Quake Japan
aromamora-uchiwamora-photo-book-scented-tohoku-fan-japan-featured
Charity project showcases regional memories with creative approach to photography
Charity project showcases regional memories with creative approach to photography

Genuine Marcel Proust fans will certainly be aware how memory is intertwined with sensory experiences. A new charity project in aid of relief efforts Read More »

Using Robots to Sell Luxury
tasaki-diamond-robot-ginza-featured
A temporary exhibition in a high-end jewelry store uses technology to enhance luxury
A temporary exhibition in a high-end jewelry store uses technology to enhance luxury

Robots tend to be the domain of tech geeks or sci-fi fans, but it seems that they can be luxury showroom models too. That’s Read More »

Promoting, Not Preaching, Sustainability with Games
nissan-planet-zero-eco-site-featured
Nissan's Planet Zero educates while establishing the brand as environmentally conscious

While most cars are still associated with pollution, Nissan is promoting its zero emission image through a new PR educational website called The Planet Read More »

Aging Populations and the Need for New Technology
au-kddi-kyocera-mi-look-senior-elderly-buzzer-phone-featured
Japanese consumers turn to digital devices to help keep seniors safe
Japanese consumers turn to digital devices to help keep seniors safe

Japanese cellphones and mobile devices for seniors are nothing new; in fact it’s a key market among a population that is rapidly aging. Major Read More »

AR, Anime Help Young English Learners, Learn More
new-horizon-ar-english-iphone-app-feature
An augmented reality iPhone app breathes new life into the school English textbook
An augmented reality iPhone app breathes new life into the school English textbook

Japan is a country that spends a lot of time and money in schools and in adult education learning languages like English, and yet Read More »

Japanese Pet Culture Inspires Technological Innovation
smart-eye-pet-iphone-web-cam-featured
Digital devices let Japanese owners communicate with, and show off, their pets

A large and visible section of Japan’s pet industry overtly focuses on a style that could be termed “cute” or kawaii. From elaborate clothing, Read More »

my MUJI Community Site Spreads Minimalist Brand Love
my-muji-social-commerce-website-feature
The famously no-frills functionalist brand opens up a new online community inside its e-commerce operations

Muji has had online shopping for some time now but little in the way of a prominent social media presence. Rather than suddenly stepping Read More »

FINDDOG iPhone App Searches by Image
finddog-image-search-iphone-app-featured
New ways to browse and find products online through intuitive camera app

Japanese ad agency giant Dentsu has created an iPhone app that allows you to search for products through the photos you take with your Read More »