Author: paula
A True Story of Real Brand Engagement
Nike and Mandalah in Rio de Janeiro
Excerpts from a case study on how Mandalah and Nike are bringing sport to Rio de Janeiro

About 2 years ago, Mandalah was invited by Nike to help develop a vision for the brand in Rio de Janeiro in anticipation of Read More »

Mandalah NY CEO to Speak at World Future Trends Summit
World Future Trends Summit
Conscious innovation a key theme at October conference

Summer may be gone, but we’re already thinking about heading back to the beach: Mandalah New York CEO Florian Peter will be speaking about Read More »

How to (Not) Market to Women
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Pens and football provide contrasting case studies in marketing by gender

Two recent campaigns have shown the perils—and promise—of marketing to women. BiC’s new “Pens For Her” with their “elegant design” and thinner barrel (theoretically Read More »

Finding a Market for Failures
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If at first you don't succeed, try, try somewhere else

Last week, Google Africa launched its Gmail SMS service, which allows users to receive email directly to their phone. If you have a smartphone, Read More »

How to Compete with Online Retailers
Warehouses Online Shipping
Brick-and-mortar stores adapt to the evolving marketplace

Stop us if you’ve heard this story before: thanks to new technology, a new company starts selling goods remotely and delivers them right to Read More »

Think Local, Drink Global: Beer Brands Go Native
Heineken Local vs. Global
Brewers show how even international companies can capitalize on the "buy local" trend

Consumers’ desire to bolster their local economy, as well as concern about environmental impact, have led to a resurgence in “buying local.”  Unfortunately for Read More »

Mandalah NYC CEO to Speak at World Future Trends Summit
Mandalah's Florian Peter to speak at World Future Trends Summit
Florian Peter invited to present "Conscious Innovation"

While many of our readers currently have their mind on summer vacations, we’re already planning for the fall: Mandalah NYC’s CEO, Florian Peter, has Read More »

Three Innovations That Are Already Changing Your “Today”
Future of Innovation
Why wait for tomorrow? A look at the companies that are inventing the future now

While we love some of the ideas from the New York Times’ 32 Innovations That Will Change Your Tomorrow (hangover cures! Roller coasters with Read More »

Mandalah Founder One of Fast Company’s 100 Most Creative
Lourenco Bustani Fast Company's 100 Most Creative People in Business
Bustani and the Mandalah team recognized for work with international brands

We’re very proud and excited to announce that one of Mandalah’s founders, Lourenço Bustani, was just named as one of Fast Company’s 100 Most Read More »

Florian Peter Speaks at New York International Meetup
NY International Meetup
Mandalah New York and New York International Meetup sponsor event for potential entrepreneurs

Last week, Mandalah New York hosted a panel discussion on “Making It in NYC: International Entrepreneurs,” organized by the New York International Meetup group. Read More »