Author: CarolineOhlson
Promoting Brands with Popular Culture
Dragon Tattoo Meatpacking Shop
H&M and "The Girl with the Dragon Tattoo" cross-promote brands at pop-up store

Brands have teamed up with famous individual designers or other brands for a while now, but Swedish retailer H&M taken this trend a step Read More »

The Three Rules for Corporate Transparency
top-3-strategic-rules-for-transparency
Letter from Netflix CEO shows how important clear communication is for customers
Letter from Netflix CEO shows how important clear communication is for customers

According to the recent “Edelman 2011 Trust Barometer” transparency is at the top of the most important factors leading to trust in businesses. Being open Read More »

Tide Gets Taken to the Cleaners
Tide Dry Cleaners
P&G shows that it pays to look beyond New York or San Francisco for innovation

Living in New York, it’s easy to get caught up in the constant stream of trendy boutiques and local shops. However, a relatively new Read More »

Tide Gets Taken to the Cleaners
Tide Dry Cleaners
P&G shows that it pays to look beyond New York or San Francisco for innovation

Living in New York, it’s easy to get caught up in the constant stream of trendy boutiques and local shops. However, a relatively new Read More »

Top 5 Activity Recommendation Apps
Whrrl 3.0 - CScout - Top 5 Activity Recommendation Apps
Top five activity apps for personalized recommendations of places and how to get there.

New mobility services not only help you reach your destination, but also provide you with personalized recommendations about places you might like. Here are Read More »

Come Join Us at the Upcoming CScout and Mandalah Event
Invite-CScout-Mandalah-Conscious-Innovation-Event
Please join us at our Conscious Innovation launch on April 6th, 2011 at 2pm.

If you’re in town, we hope you’ll join us at this very exciting event! For more information, please download the CScout Mandalah Press Release March Read More »