Author: Andrew Zolides in New York
The Psychology Behind “Pay-What-You-Want”
PWYW-Its Up to You (Featured)
New study finds pay-want-you-want pricing model works on the basis of "feeling good about ourselves."

A new study released this week by the Proceedings of the National Academy of Sciences sought to “investigate the role of identity and self-image consideration under Read More »

Journalists Be Warned: Robots are Coming For Your Job
Robot Journalist-Featured
Narrative Science, an automated algorithm that curates data and writes an article, is another step in normalizing robots

In Futurama, a cartoon set 1000 years in the future, robots are common sights, performing a multitude of tasks, while also providing a lot Read More »

Crossing the “God Gulf”
Respect Symbols
Despite political rhetoric saying the opposite, the War on Religion might be turning into mutual respect on both sides

If Rick Santorum, candidate for the U.S. Republican presidential nomination, has brought anything to the forefront during his time in the spotlight, it is Read More »

Charging the Electric Car Market
Charging Station Wide
With massive financial loses in the electric car industry, there may still be hope for their future

March has brought beautiful spring weather to most of the United States, but electric car manufacturers have only gotten bad news. GM announced it was Read More »

All the Single Ladies (and Gentlemen)
Singleton
Despite global economic struggles, more people are choosing to live alone, creating an entirely new social structure

Of all the trends we keep an eye on, this one hits closest to home: more and more people are choosing to live alone Read More »

Is “Open Journalism” the Future of News?
Open Journalism
With newspapers struggling to stay relevant in the digital age, UK's The Guardian proposes a more open style of reporting

On Leap Day last week, UK’s The Guardian, one of the nation’s largest newspapers, announced their new Open Journalism initiative with a rather intense, Read More »

Nostalgia: Turning from the Present to Look to the Past
The Artist
Old concepts masked as new ideas are becoming more and more common, showing the general fear and unrest of contemporary life

If there was one theme during the Oscars this past weekend, it was “What’s old is new again.” (And we’re not just referring to Read More »

Crowdfunding: Not Just for New Entrants
Double Fine Kickstarter
Double Fine Adventure's Kickstarter success shows the power of crowd-sourcing, & shift away from traditional business models

The average project on Kickstarter—a crowdsourcing site where donors can support new business or arts projects—usually sets out to raise less than $10,000. But Read More »

To Promote Sustainability, Brands Must Commit
Chipotle
Marketing sustainability efforts is difficult, but can yield high rewards

While this past Sunday’s Grammy Awards featured plenty of exciting water-cooler moments—from finding out or telling someone who Bon Iver is to whatever Lady Read More »

Appealing to Millennials and Their Kids
Millennials and Children Coffee Shop
Generation Y is starting new families imbued with their own style and values

The Occupy Wall Street movement that began last year often touted its diversity, from disillusioned 20 year olds up to retired seniors. But there Read More »