Last week, Mandalah Brazil’s Tom Moore attended the annual ISPIM (International Society for Professional Innovation Management) conference in Barcelona, Spain. The event brought together 500 innovation experts from over 60 countries for three days of industry keynotes, academic presentations, thought leader sessions, roundtable discussions, and workshops.
We noticed five consistent themes:
- Solving the Human Factors is a Top Priority
One of the key questions is how to solve the “human factors” in innovation: how can we bring people together and manage them successfully?
- Open Innovation is Increasingly Important in Services
In his keynote address, Henry Chesbrough introduced Open Services Innovation, explaining how even product-based companies can benefit by adopting a services perspective. Asked where he thinks Open Innovation is headed in the future, he responded, “communities.”
- An Ethical Organizational Culture is Good For Innovation
Elina Riivari presented her recent study that indicates there is a positive correlation between having an ethical company culture and organizational innovativeness—empirical evidence that there is a direct link between doing good and doing well!
- Organizations Need a Strategic Options Portfolio
Haydn Shaughnessy explained that it is no longer good enough for a company to just have an innovation mindset based on core products and a roadmap. Instead, it needs multiple, credible options which will allow the organization to be highly agile and to make quick strategic moves in response to rapidly changing market conditions.
- Barcelona is Beautiful
But then, you already knew that, right?